Factors influencing Malaysian bank customers to choose Islamic credit cards: empirical evidence from the TRA model
Purpose – The purpose of this paper is to explore factors influencing Malaysian bank customers to choose Islamic credit cards. The bank customers generally aware of Islamic credit card facilities in Islamic banks but factors leading them to choose it are particularly unexplored. Given the importa...
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| Format: | Article |
| Language: | English |
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Emerald Group Publishing Limited
2013
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| Online Access: | http://eprints.ums.edu.my/15210/ http://eprints.ums.edu.my/15210/ http://eprints.ums.edu.my/15210/1/Factors_influencing_Malaysian_bank_customers_to_choose_Islamic_credit_cards.pdf |
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