Price satisfaction, loyalty and factors that influencing purchasing of Kentucky Fried Chicken (KFC) products in Sandakan, Sabah
A survey has been carried out in Sandakan to investigate the consumer's acceptance of chicken products and Kentucky Fried Chicken (KFC) products; to investigate factors influence the purchasing of KFC products; to investigate the price satisfaction influence towards consumer's loyalty on K...
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| Main Author: | |
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| Format: | Academic Exercise |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.ums.edu.my/17058/ http://eprints.ums.edu.my/17058/1/Price_satisfaction%2C_loyalty_and_factors_that.pdf |
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