Factors influencing the online purchase intention of movie ticket: The mediating effect of trust and perceived usefulness
The purpose of this study is to determine the factors that influencing the online purchase intention of movie ticket among Malaysians. The framework of this study was the integration of Technology Acceptance Model and Trust Model, adopted from Gefen et al. (2003). This study was conducted using q...
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Online Access: | http://eprints.ums.edu.my/5862/ http://eprints.ums.edu.my/5862/1/mt0000000052.pdf |
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