The relationship between culture and influence tactics
This study was designed to arrive at a description of the relationship between culture and influence tactics. Kadazan, Bajau and Melayu Brunei were the ethnic groups that had been used in this study to examine significant difference based on Hofstede's dimensions of culture namely Individual...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.ums.edu.my/6003/ http://eprints.ums.edu.my/6003/1/mt0000000074.pdf |
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| Summary: | This study was designed to arrive at a description of the relationship between
culture and influence tactics. Kadazan, Bajau and Melayu Brunei were the ethnic
groups that had been used in this study to examine significant difference based on
Hofstede's dimensions of culture namely Individualism-Collectivism, MasculinityFeminity,
Power Distance and Uncertainty Avoidance. The satisfaction of influence
tactics used by their manager among Kadazan, Bajau and Melayu Brunei
subordinates was also investigated using four styles of soft influence tactics that
are Ingratiation, Rational Persuasion, Inspirational Appeals and Consultation. The
results of this study clearly suggest that the relationship between culture and
influence tactics do exist. In addition to that, the result of the satisfaction towards
different style of influence tactics that had been found will help manager to achieve
a greater understanding on influencing subordinates by using a better influence
tactics that satisfy different ethnic of subordinates. |
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