Malaysia as a culinary tourism destination: international tourist's perspective.
This study was conducted to determine Malaysia’s current food image and food attribute satisfaction from international tourists’ points of view and subsequently assess their overall satisfaction with the eating experience and behavioral intention. The results indicated that Malaysia possesses...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Penerbit Press, UiTM
2010
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| Online Access: | http://psasir.upm.edu.my/15519/ http://psasir.upm.edu.my/15519/ http://psasir.upm.edu.my/15519/1/Malaysia%20as%20a%20culinary%20tourism%20destination.pdf |
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