The empirical link between relationship marketing tools and consumer retention in retail marketing
This article focuses on the key relationship marketing tools of customer service, loyalty/rewards programs, brand/store community, personalization and customization, and their relationship with customer retention. The relationship between customer service, loyalty/rewards programs, customization, pe...
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| Pengarang-pengarang Utama: | , , , |
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| Format: | Artikel |
| Bahasa: | English |
| Diterbitkan: |
Wiley
2013
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| Capaian Atas Talian: | http://psasir.upm.edu.my/30830/ http://psasir.upm.edu.my/30830/ http://psasir.upm.edu.my/30830/1/The%20empirical%20link%20between%20relationship%20marketing%20tools%20and%20consumer%20retention%20in%20retail%20marketing.pdf |
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