Consumption Of Health Products By Older Consumers In Peninsular Malaysia
The purpose of the study are (i) to identify older consumers’ purchasing behavior, (ii) to determine the monthly expenditure on health products by older consumers, and (iii) to investigate factors affecting the consumption behavior of health products by older consumers in Peninsular Malaysia. The da...
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| Pengarang Utama: | |
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| Format: | Thesis |
| Bahasa: | English English |
| Diterbitkan: |
2008
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| Capaian Atas Talian: | http://psasir.upm.edu.my/4981/ http://psasir.upm.edu.my/4981/1/FEM_2008_3a.pdf |
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