Content is King: Malaysian Industry Experts’ Point of View on Local Content for Mobile Phones

Content is the most prominent aspect of the medium for communication. The trends of the content nowadays, especially in Malaysia, have shown the lack of local content in, for example, television, radio, films, the Internet and, in more recent years, mobile phones. In order to understand the situatio...

Full description

Saved in:
Bibliographic Details
Main Authors: Ariffin, Shamsul Arrieya, Dyson, Laurel Evelyn, McKenzie, Darlene Hoskins
Format: Article
Published: 2012
Subjects:
Online Access:http://pustaka2.upsi.edu.my/eprints/668/
http://pustaka2.upsi.edu.my/eprints/668/1/Content%20Is%20King%20Malaysian%20Industry%20Expert%27s%20Point%20Of%20View%20On%20Local%20Content%20For%20Mobile%20Phones.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!