The influencing power of brand experience towards the purchase intention of fashion wear among generation Y
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| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/1105/ http://eprints.utar.edu.my/1105/1/MK%2D2013%2D1006403.pdf |
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