Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry

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Bibliographic Details
Main Authors: Chi, Angela Yong Yen, Chee, Chai Mei, Cheng, Chiang Fu, Von, Tee Yee
Format: Final Year Project / Dissertation / Thesis
Published: 2014
Subjects:
Online Access:http://eprints.utar.edu.my/1706/
http://eprints.utar.edu.my/1706/1/factors_influencing_Generation_Y_s_online_purchase_intention_in_book_industry.pdf
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