Industrialized building system (IBS) in Malaysia: a survey on marketing and promotion
Since 1998, Construction Industry Development Board (CIDB) has been actively promoting the use of Industrialised Building System (IBS) in the local construction industry. Seven years into this programme, it is timely to perform this study which was undertaken to identify the success of marketing and...
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| Format: | Conference or Workshop Item |
| Published: |
2007
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| Online Access: | http://eprints.uthm.edu.my/1914/ http://eprints.uthm.edu.my/1914/1/INDUSTRIALISED_BUILDING_SYSTEM_AZEANITA_SURATKON_2007.pdf |
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| Summary: | Since 1998, Construction Industry Development Board (CIDB) has been actively promoting
the use of Industrialised Building System (IBS) in the local construction industry. Seven
years into this programme, it is timely to perform this study which was undertaken to identify
the success of marketing and promotion of IBS in Malaysia that has been carried out amongst
construction industry players. Using questionnaire survey distributed to consultants (architect,
quantity surveyor, civil and structure engineer), contractors, developers and manufacturers,
this study revealed that the level of knowledge on IBS is still low amongst respondents.
This phenomenon resulted from low participation in IBS promotion activity such as road
show, seminar/conference and competition organized by CIDB and lack of ownership of IBS
publications produced by CIDB. The preference of promotion and marketing of IBS in Malaysia
was surveyed in term of type of activity and publication, frequency, medium and location
of promotional activity in order to suggest better strategies on marketing and promotion
of IBS in Malaysia based on preferences of local construction industry players in the future. |
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