A study on business and technology strategy in achieving business objectives.
In today’s fast-paced and rapidly changing business environment, companies has deeply modified their strategies to integrate technology into the business planning process. Technologies are now everywhere in the firm’s value chain. Thus, it is necessary for firms to adapt their strategic process as t...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/2321/ http://eprints.uthm.edu.my/2321/1/Pages_from_3B.pdf |
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| Summary: | In today’s fast-paced and rapidly changing business environment, companies has deeply modified their strategies
to integrate technology into the business planning process. Technologies are now everywhere in the firm’s value
chain. Thus, it is necessary for firms to adapt their strategic process as technology is pervasively important as
part of business function. This implies the need to study a technology strategy that link technology with business
objective. In this paper, the researchers will review a structured approach to business and technology strategy.
The process includes study a framework that serve as a guidance to organizations enabling them to analyse the
technology needs for a business. Therefore, managers must be aware of the strategic importance of technology in
delivering value and competitive advantage to their companies. Among the awareness are deciding which
technologies support the strategic objectives, identifying companies strengths and weaknesses, establishing
technology priorities, and finally deciding strategic actions. |
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