Corporate real estate management's credibility-positioning status: Preliminary investigation of a branding model in practice
Purpose – The purpose of this paper is to introduce concepts of branding applicable to the corporate real estate management (CREM) service and present early results of a study of branding concepts to address a credibility-positioning problem in CREM. Design/methodology/approach – The paper presents...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Emerald Group Publishing Limited
2010
|
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1108/14630011011074786 http://dx.doi.org/10.1108/14630011011074786 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|