Corporate real estate management's credibility-positioning status: Preliminary investigation of a branding model in practice
Purpose – The purpose of this paper is to introduce concepts of branding applicable to the corporate real estate management (CREM) service and present early results of a study of branding concepts to address a credibility-positioning problem in CREM. Design/methodology/approach – The paper presents...
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Emerald Group Publishing Limited
2010
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| பகà¯à®¤à®¿à®•à®³à¯: | |
| நிகழà¯à®¨à®¿à®²à¯ˆ அணà¯à®•à®²à¯: | http://dx.doi.org/10.1108/14630011011074786 http://dx.doi.org/10.1108/14630011011074786 |
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