The impact of electronic customer relationship management (e-CRM) on the business performance of small company
Small company has a relatively simple e-CRM to intprove their customer relationships and information gathering managentent to create competitive advantage.The trse of e-CRM for small company is in a different context as compared to that for the large company. Thc technology acceptance model zuas use...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/3365/ http://eprints.uthm.edu.my/3365/1/THE_IMPACT_OF_ELECTRONIC_CUSTOMER.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Small company has a relatively simple e-CRM to intprove their customer
relationships and information gathering managentent to create competitive
advantage.The trse of e-CRM for small company is in a different context as
compared to that for the large company. Thc technology acceptance model
zuas used to investigate the relationship of perceived usage of e-CRM with
business perfomance of all the identified seventy-one (71) small companies
that sell cars at Batu Pahat town. Relationship marketing principles have
seldom been applied to the small and mediunr-sized enterprise (SMEJ.
Mean test and multiple regression were used to examine internet CRM
and business performance. |
|---|