The exploring individual resources factors toward entrepreneurial opportunity exploitation in rural entrepreneurship

Rural entrepreneurship is recognized as an important component contributing to the local economic development of a country. In fact, it has been accepted as a force of economic growth and rural development, particularly in developing countries. Governments, institutions and individuals seem to ag...

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Main Authors: Ahmad, Abd Razak, Mohd Osman, Mohd Hassan, Ismail, Kamariah, Wan Yusoff, Wan Fauziah
Format: Conference or Workshop Item
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Online Access:http://eprints.uthm.edu.my/3399/
http://eprints.uthm.edu.my/3399/1/ENT106.pdf
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Summary:Rural entrepreneurship is recognized as an important component contributing to the local economic development of a country. In fact, it has been accepted as a force of economic growth and rural development, particularly in developing countries. Governments, institutions and individuals seem to agree on the urgent need to cultivate rural entrepreneurs in order to promote rural entrepreneurship as a creator of jobs and instruments to improve the well-being of rural areas. Limited research being done in entrepreneurial process particularly in exploitation entrepreneurial opportunity phase becomes the ultimate motivation how the rural entrepreneurs act and contribute in rural entrepreneurship field. The objective of this paper is to explore the interaction between individual level resources factors when rural entrepreneurs being engaged with entrepreneurial opportunity exploitation. The individuals resource factors will be discussed as explanatory variables when rural entrepreneurs engaged in exploit entrepreneurial opportunity. Besides that entrepreneurial opportunity or discovery or recognition will be moderated in the entrepreneurial opportunity exploitation phase.