Johor’s potential as a medical tourism destination: measuring medical tourism service quality using modified SERVQUAL Scale
This article aims to examine medical tourism activities in Malaysia focusing in Johor area, as Johor is one of a potential destination attracted health and medical tourists and Malaysia as a hub of medical tourism in Asia and worldwide. A study was conducted recently which identify the possible dema...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5805/ http://eprints.uthm.edu.my/5805/1/4._Zubidah_Binti_Ahmad.pdf |
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