Environmental issues in property marketing strategy

This study identified the current housing developer are facing difficulties to reach the target profit margin within the specific time frame due to the lack of environmental elements in marketing strategy as well as the strategic solutions with internal and external synthetic natural environmental f...

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Bibliographic Details
Main Authors: Ullah, Md Amanat, Seow, Ta Wee
Format: Conference or Workshop Item
Published: 2013
Subjects:
Online Access:http://eprints.uthm.edu.my/5825/
http://eprints.uthm.edu.my/5825/1/13._Amanat_ullah.pdf
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