The effect of demographics on customer satisfaction amongst Malaysia Hajj Pilgrims: survey result
Customer satisfaction (CS) is one of the most important criteria for business performance. Customer satisfaction contributes to the customer loyalty, which in turn helps improving performance of the organisation such as sales and profit. In order to survive in the operation and business with intense...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Trans Tech Publications Inc
2014
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.4028/www.scientific.net/AMM.660.1000 http://dx.doi.org/10.4028/www.scientific.net/AMM.660.1000 http://eprints.uthm.edu.my/6468/1/The_Effect_of_Demographics_on_Customer_Satisfaction_amongst.pdf |
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