The critical success factors of event management : a focus on meetings, incentives, conventions & exhibitions (MICE) in Malaysia
Malaysia Convention & Exhibition Bureau (MyCEB) reported MICE or Meetings, Incentives, Conventions and Exhibitions industry estimated to have economic impact of RM17.6 billion to the country as well as providing a total of 8,036 job opportunities for Malaysians. Currently, Malaysia has become on...
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| Format: | Thesis |
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2014
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| Online Access: | http://eprints.uthm.edu.my/7481/ http://eprints.uthm.edu.my/7481/1/firdaus_ismail.pdf |
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