Introduction to strategic management concepts and tools
This book is an introduction to the field of the strategic management with emphasis on the basic concepts and tools in developing a strategy. The organizations of this book begin with the analysis of strategic management process and follow by the some of the important approaches used in the strategi...
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| Format: | Book |
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Penerbit UTHM
2015
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| Online Access: | http://eprints.uthm.edu.my/7628/ |
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