Introduction to strategic management concepts and tools
This book is an introduction to the field of the strategic management with emphasis on the basic concepts and tools in developing a strategy. The organizations of this book begin with the analysis of strategic management process and follow by the some of the important approaches used in the strategi...
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| Pengarang Utama: | |
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| Format: | Buku |
| Diterbitkan: |
Penerbit UTHM
2015
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| Subjek-subjek: | |
| Capaian Atas Talian: | http://eprints.uthm.edu.my/7628/ |
| Penanda-penanda: |
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