Ranking and selection criteria of mobile services using analytic hierarchy process
Mobile services in Malaysia have shown tremendous growth in subscribers since 2000. Based on previous studies, mobile services play a significant role in consumers’ decisions and access to consumers’ needs. Each mobile operator offers different packages and value-added services; therefore, there is...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Published: |
Springer Singapore
2016
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| Subjects: | |
| Online Access: | http://link.springer.com/chapter/10.1007%2F978-981-10-1409-3_17 http://link.springer.com/chapter/10.1007%2F978-981-10-1409-3_17 |
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