Case study method for new product development in engineer to order organisations
The case study method has been widely used as a research instrument for data collection to build theory. Reports on the use of case study method for new product development (NPD) in an engineer-to-order (ETO) organization. Discusses previous work on NPD in the literature in order to determine the kn...
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| Main Authors: | , |
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| Format: | Article |
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MCB UP Ltd
2003
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| Subjects: | |
| Online Access: | http://eprints.utm.my/11140/ http://eprints.utm.my/11140/ http://eprints.utm.my/11140/ |
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