Children as consumers: consumption of carbonated drink at school

Interest in the relationship between children and the marketing system is a relatively new development especially in Malaysia. In Malaysia, the population for age group below 14 years old was about 8.2 million (Statistic Department: Malaysia, 2005). The powerful presence of this ag...

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Main Authors: Baharun, Rohaizat, Sulaiman, Abdul Rahman, Ungku Ahmad, Ungku Norulakmar
格式: Book Section
语言:English
出版: Penerbit UTM Press 2009
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在线阅读:http://eprints.utm.my/14778/
http://eprints.utm.my/14778/1/RohaizatBaharun2009_ChildrenasConsumersConsumptionofCarbonatedDrink.pdf
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