Website user interface characteristics for multiracial settings in Malaysia
This study intends to investigate whether there are differences in website interface characteristics among multiracial website users using Marcus's user interface components approach where four components of design; metaphors, mental models, navigation and appearance are matched with Hofstede&#...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Published: |
IEEE
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/18985/ http://eprints.utm.my/18985/ http://eprints.utm.my/18985/ |
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| Summary: | This study intends to investigate whether there are differences in website interface characteristics among multiracial website users using Marcus's user interface components approach where four components of design; metaphors, mental models, navigation and appearance are matched with Hofstede's cultural dimensions. The results are presented and discussed in this paper. |
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