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Social influence (part 5)

Persuasion is an attempt to change a person’s attitude. The components include the speaker, the subject of the speech and the hearer to whom the speech is addressed.

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Bibliographic Details
Main Author: Yahaya, Azizi
Format: Teaching Resource
Language:English
Published: 2012
Subjects:
Online Access:http://eprints.utm.my/22737/
http://eprints.utm.my/22737/1/Social%20Influence%20Part%205.pdf
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