Review On Expectancy Disconfirmation Theory (EDT) Model In B2C E-Commerce
This study focuses on a review of “Expectancy Disconfirmation Theory” (EDT) as a famous theory in measuring customer’s satisfaction. In today’s competitive e-marketplace, e-businesses that determine an efficient strategic think behind their e-commerce activities involve designing a qualified website...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Penerbit UTM
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/33036/ http://eprints.utm.my/33036/ http://eprints.utm.my/33036/1/Pub12_ExpectancyDisconfirmationTheory_inB2C_eCommerce_amend.pdf http://eprints.utm.my/33036/2/AryatiBakri2012_ReviewonExpectancyDisconfirmationTheory.pdf |
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