Improving service quality gap through customer satisfaction in school of postgraduate studies
Customer satisfaction and service quality are important concepts to academic researchers studying consumer evaluations and to practitioners as a means of creating competitive advantages and customer loyalty. The aim of this study was improving service quality gap through customer satisfaction in SPS...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://eprints.utm.my/35859/ http://eprints.utm.my/35859/ http://eprints.utm.my/35859/5/HaniyehFattahiMFSKSM2013.pdf |
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