Improving b2c e-commerce trust through social presence factors
In e-Commerce field, there are many researchers conducted on different properties of trust but lack of attention has been given to interpersonal based trust. This has lead to limitations for e-Commerce growth where social events have not yet fully duplicate into digital form especially in e-Commerce...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/47883/ |
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