The impacts of service quality and customer satisfaction on customer loyalty in internet banking

This study examined the relationship and the impacts of e-SQ and e-Satisfaction on e-Loyalty in internet banking. The modified version of E-SERVQUAL instrument was used to determine e-SQ for internet banking service of a commercial bank in Malaysia. Questionnaires were collected randomly from 265 in...

Penerangan Penuh

Disimpan dalam:
Butiran Bibliografi
Pengarang-pengarang Utama: Ariff, M. S. M., Yun, L. O., Zakuan, N, Ismail, K
Format: Conference or Workshop Item
Diterbitkan: 2013
Subjek-subjek:
Capaian Atas Talian:http://eprints.utm.my/51359/
http://eprints.utm.my/51359/
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