Evaluating customer satisfaction: linguistic reasoning by fuzzy artificial neural networks
Customer satisfaction is a measure of how a company meets or surpasses customers' expectations. It is seen as a key element in business strategy; and therefore, enhancing the methods to evaluate the satisfactory level is worth studying. Collecting rich data to know the customers’ opinion is oft...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Published: |
Springer
2015
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/55070/ http://eprints.utm.my/55070/ http://eprints.utm.my/55070/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|