A review of customer relationship implications: benefits and challenges in construction organizations
The management philosophy, namely, Customer relationship management (CRM) has been widely accepted and successfully applied across a range of sectors. However, there has been very little research efforts in the field of CRM in the construction industry. This paper provides a review of the CRM philos...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Iran University of Science and Technology
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/55893/ http://eprints.utm.my/55893/ |
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