Customer citizenship behavior in online commerce community: A conceptual paper
The shift of traditional service perspective to a more transformative service orientation given the rise of customer citizenship behavior thought. This concept considers customers as the citizen instead of a mere service recipient. Derived from organizational citizenship behavior, customer citizensh...
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| Pengarang-pengarang Utama: | , , |
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| Format: | Artikel |
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American Scientific Publishers
2015
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| Subjek-subjek: | |
| Capaian Atas Talian: | http://eprints.utm.my/58196/ http://eprints.utm.my/58196/ http://eprints.utm.my/58196/ |
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