A conceptual model for individual level implementation of market orientation
The objective of this paper is to investigate the antecedents and consequences of Individual Market Orientation (I-MO). The intention is to construct a new conceptual model that can be tested empirically through SMEs in the Less Developed Countries (LDCs). Studying Market Orientation concept in LDCs...
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| தலைமை எழà¯à®¤à¯à®¤à®¾à®³à®°à¯à®•à®³à¯: | , |
|---|---|
| வடிவமà¯: | Conference or Workshop Item |
| மொழி: | English |
| வெளியீடபà¯à®ªà®Ÿà¯à®Ÿà®¤à¯: |
2015
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| பகà¯à®¤à®¿à®•à®³à¯: | |
| நிகழà¯à®¨à®¿à®²à¯ˆ அணà¯à®•à®²à¯: | http://eprints.utm.my/62022/ http://eprints.utm.my/62022/ http://eprints.utm.my/62022/1/RohaizatBaharun2015_AConceptualmodelforIndividualLevel.pdf |
| கà¯à®±à®¿à®¯à¯€à®Ÿà¯à®•à®³à¯: |
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