Social media and relationship marketing strategies of Malaysian car brands
Objectives: This paper aimed to provide an overview of social media marketing strategies used by Malaysian car brands and analysis of their success. Method: Data collected through content analysis method to the top 10 Malaysian car brands’ website and their Facebook platform. Findings: This study fo...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Indian Society for Education and Environment & Informatics Publishing Limited
2016
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/66735/ http://eprints.utm.my/66735/ http://eprints.utm.my/66735/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|