Social media and relationship marketing strategies of Malaysian car brands
Objectives: This paper aimed to provide an overview of social media marketing strategies used by Malaysian car brands and analysis of their success. Method: Data collected through content analysis method to the top 10 Malaysian car brands’ website and their Facebook platform. Findings: This study fo...
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| 格式: | Article |
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Indian Society for Education and Environment & Informatics Publishing Limited
2016
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| 在线阅读: | http://eprints.utm.my/66735/ http://eprints.utm.my/66735/ http://eprints.utm.my/66735/ |
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