Understanding consumers' purchasing intention of organic beauty products
The purpose of this research study wa s to provide a general understanding of consumers' purchasing intention of organic beauty product (OBP) among OBP and non-OBP buyers. A total number of 150 questionnaires were collected at a well-known shopping complex in Malaysia. Partial least square (PLS...
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| Main Authors: | , , , |
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| Format: | Article |
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World Food Ltd. and WFL Publishers
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/63154/ http://eprints.utm.my/63154/ |
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| Summary: | The purpose of this research study wa s to provide a general understanding of consumers' purchasing intention of organic beauty product (OBP) among OBP and non-OBP buyers. A total number of 150 questionnaires were collected at a well-known shopping complex in Malaysia. Partial least square (PLS) approach was adopted in the analysis of the results. The findings of this study show that purchasing intentions of non-OBP buyers are significantly influenced by health consciousness and product availability, whereas OBP buyers are affected by environmental consciousness and product availability. However, purchasing intentions of both OBP and non-OBP buyers are not significantly influenced by information availability. |
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