Website credibility and user engagement: a theoretical integration
The rapid advancement in web technology has shifted the role of organizational websites from a merely communication tool to a strategic tool for gaining competitive advantage. Organizational website has to be interactive, integrative and intuitive so that its presence is captured by the user. Howeve...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Published: |
FACULTY OF COMPUTER & MATHEMATICAL SCIENCES UNIVERSITI TEKNOLOGI MARA 40450 SHAH ALAM SELANGOR DARUL EHSAN MALAYSIA
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/66960/ http://eprints.utm.my/66960/ |
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