Customer knowledge management: development stages and challenges
Customer knowledge management (CKM) is necessary fo r firms in order to benefit from customer engagement which is referred as active involvement in innovative product or service development. Providing customized product and enhancing quality of service and product without...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
ASIAN Research Publishing Network
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/68190/ http://eprints.utm.my/68190/ |
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