The influence of service quality on satisfaction: does gender really matter?
This study examined the influence of service quality on satisfaction and investigated whether satisfaction varies between male and female in response to the perceived service quality in the Malaysian tourism context. Design/methodology: The population of the study was tourists travelling to Malaysia...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
OmniaScience
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/71319/ http://eprints.utm.my/71319/ |
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