Determinants of App stores continuance behavior: a PLS path modelling approach
Prior research has mostly examined the satisfaction, intention, and behavior of users toward technology and systems in general, and little research has been dedicated to understanding apps commerce and app stores. Drawing upon the extended model of IT continuance and theory of information overload a...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Routledge
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/71547/ http://eprints.utm.my/71547/ |
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