Diagnosing customers experience, emotions and satisfaction in Malaysian resort hotels
Despite the increasing attention towards customer experience, empirical research to explain this notion and its consequences is still limited. Hence, this study aims to examine the effect of customer’s experience with four dimensions on their emotions and satisfaction. A convenience sampling techniq...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Varna University of Management
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/71741/ http://eprints.utm.my/71741/ |
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