Examining shopping mall consumer decision-making styles, satisfaction and purchase intention
Understanding consumer decision-making (CDM) styles is essential for market segmentation, positioning and crafting marketing strategies within a market. Few studies have examined the structural relationship among decision-making styles that consumers exhibit during mall shopping, level of satisfacti...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Routledge
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/72523/ http://eprints.utm.my/72523/ |
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