The impact of knowledge management, brand orientation and global marketing strategy on performance

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Bibliographic Details
Main Authors: Julian, C. C., Rezaei, S., Amin, M.
Format: Book Section
Published: Edward Elgar Publishing Ltd. 2014
Subjects:
Online Access:http://eprints.utm.my/74695/
http://eprints.utm.my/74695/
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Summary:[No abstract available]