Information diffusion in social networks

In this chapter, we will discuss concepts of information diffusion in social networks. We are interested in knowing how a piece of information (knowledge) is spread through a network. These may be computer viruses spreading on the Internet or a network of computers, diseases through a social network...

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Bibliographic Details
Main Authors: Al Taie, M. Z., Kadry, S.
Format: Book Section
Published: Springer London 2017
Subjects:
Online Access:http://eprints.utm.my/74813/
http://eprints.utm.my/74813/
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Summary:In this chapter, we will discuss concepts of information diffusion in social networks. We are interested in knowing how a piece of information (knowledge) is spread through a network. These may be computer viruses spreading on the Internet or a network of computers, diseases through a social network, or rumors and ideas through a social network. Information diffusion methods are commonly used in viral marketing, in collaborative filtering systems, in emergency management, in community detection, and in the study of citation networks.