The publicity and promotion handbook : a complete guide for small business /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
CBI Pub. Co.,
c1982.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 01528cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 001049856-7 | ||
| 005 | 20020606090541.3 | ||
| 008 | 810527s1982 maua b 00110 eng | ||
| 010 | |a 81010060 | ||
| 020 | |a 084360865X | ||
| 035 | 0 | |a ocm07578037 | |
| 040 | |a DLC |c DLC |d OCL | ||
| 050 | 0 | 0 | |a HD2341 |b .C37 |
| 100 | 1 | |a Carlson, Linda. | |
| 245 | 1 | 4 | |a The publicity and promotion handbook : |b a complete guide for small business / |c Linda Carlson. |
| 260 | 0 | |a Boston, Mass. : |b CBI Pub. Co., |c c1982. | |
| 300 | |a ix, 261 p. : |b ill. ; |c 24 cm. | ||
| 500 | |a Includes index. | ||
| 504 | |a Bibliography: p. 240-248. | ||
| 505 | 0 | |a An introduction -- What{u2019}s news? Nearly everything -- The feature article -- Trade association and manufacturer publicity -- The press release -- When a single press release doesn{u2019}t tell the story -- Photography -- Photo filing systems -- Awards programs and contests -- Advertising -- Presenting yourself in print -- Your office is a marketing tool, too -- Speeches and slide presentations -- Community activities and teaching -- There{u2019}s nothing very complicated about marketing -- Appendix A: Directories of publications -- Appendix B: More sources of information -- Appendix C: Basic supplies and equipment. | |
| 650 | 0 | |a Small business. | |
| 650 | 0 | |a Industrial publicity. | |
| 650 | 0 | |a Industrial promotion. | |
| 776 | 0 | 8 | |i Online version: |a Carlson, Linda. |t Publicity and promotion handbook. |d Boston, Mass. : CBI Pub. Co., ©1982 |w (OCoLC)891414722 |
| 988 | |a 20020608 | ||
| 906 | |0 DLC | ||