The publicity and promotion handbook : a complete guide for small business /
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
CBI Pub. Co.,
c1982.
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Table of Contents:
- An introduction
- What{u2019}s news? Nearly everything
- The feature article
- Trade association and manufacturer publicity
- The press release
- When a single press release doesn{u2019}t tell the story
- Photography
- Photo filing systems
- Awards programs and contests
- Advertising
- Presenting yourself in print
- Your office is a marketing tool, too
- Speeches and slide presentations
- Community activities and teaching
- There{u2019}s nothing very complicated about marketing
- Appendix A: Directories of publications
- Appendix B: More sources of information
- Appendix C: Basic supplies and equipment.