Market-share analysis : evaluating competitive marketing effectiveness /

Saved in:
Bibliographic Details
Main Author: Cooper, Lee G.
Other Authors: Nakanishi, Masao, 1936-
Format: Book
Language:English
Published: Boston : Kluwer Academic Publishers, c1988.
Series:International series in quantitative marketing.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!