Segmentation marketing : new methods for capturing business markets /
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| Pengarang-pengarang Lain: | , |
| Format: | Buku |
| Bahasa: | English |
| Diterbitkan: |
New York :
HarperBusiness,
c1992.
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| Edisi: | 1st ed. |
| Subjek-subjek: | |
| Penanda-penanda: |
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| 040 | |a DLC |c DLC |d IAI |d HBS | ||
| 050 | 0 | 0 | |a HF5415.127 |b .B47 1992 |
| 082 | 0 | 0 | |a 658.8/02 |2 20 |
| 100 | 1 | |a Berrigan, John. | |
| 245 | 1 | 0 | |a Segmentation marketing : |b new methods for capturing business markets / |c John Berrigan and Carl Finkbeiner ; with contributions by Shel Feldman. |
| 250 | |a 1st ed. | ||
| 260 | |a New York : |b HarperBusiness, |c c1992. | ||
| 300 | |a xxvii, 270 p. : |b ill. ; |c 22 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The benefits of using market-driven segmentation -- Customer needs as the basis of a market-driven approach -- The market-driven segmentation framework -- Creating a needs-based segmentation -- Strategic applications -- Tactical applications of MBS -- Market-driven customer information systems -- Guidelines for implementation : a holistic framework -- The market-driven company of the future. | |
| 650 | 0 | |a Market segmentation. | |
| 700 | 1 | |a Finkbeiner, Carl. | |
| 700 | 1 | |a Feldman, Shel. | |
| 776 | 0 | 8 | |i Online version: |a Berrigan, John. |t Segmentation marketing. |b 1st ed. |d New York : HarperBusiness, ©1992 |w (OCoLC)755073427 |
| 988 | |a 20020608 | ||
| 906 | |0 DLC | ||